Working Title — Early Preview

Know Your Real Profit Before You Book the Load

TruckIt takes load board listings and turns them into real profit-or-loss decisions in seconds — using actual fuel prices along your route, real truck tolls, and your personal operating costs.

See How It Works ↓
“We look at load boards and they give us details like CPM, distance, origin and destination. The pay varies wildly and it’s tough to decide which is going to be the best option. It would be great to plug that into an app and see what the real profit would be.”
— Owner-Operator
350K
US Owner-Operators
$2.26
Avg Cost/Mile (2024 ATRI)
$0.50+
Diesel Price Spread Between States
$200+
Tolls on Heavy Corridors

Load Boards Don't Show You the Full Picture

Load boards show pay, miles, and CPM. But that's the gross number. It doesn't account for the real costs that eat into every trip. Here's what's missing:

Route Fuel Costs Vary Wildly

Diesel can be $0.50+/gallon cheaper in Texas than California. A 2,500-mile run through different states means your real fuel cost depends on where you're burning it — not a national average.

💰

Tolls Add Up Fast

A Class 8 truck through the PA Turnpike, NJ Turnpike, or Illinois Tollway can cost $50–200+ in a single trip. That comes straight off your profit — and load boards don't show it.

🚗

Deadhead Miles Are Invisible

If you have to drive 150 empty miles to the pickup, that's fuel, wear, and time with zero revenue. The load board's $/mile number pretends those miles don't exist.

📈

Your Fixed Costs Don't Stop

Truck payment, insurance, registration, permits, ELD — $3,500–5,000/month whether you're rolling or parked. Every load needs to carry its share of that overhead.

🔧

Maintenance Eats Margins

Brakes, tires, DPF cleaning, oil changes — maintenance costs are up 10% year-over-year. These costs need to be tracked and factored in, not ignored until the bill hits.

🤔

Gut Feel Isn't a Business Plan

Most owner-operators pick loads on instinct, mental math, or messy spreadsheets. A $2.08/mile load can look great on the board and net you $0.12/mile after real costs. Or a loss.

Here's What TruckIt Shows You

One screen. Every cost. The real number. This is what a calculated load looks like:

Route
Los Angeles, CA → Dallas, TX
2,499 loaded miles • 150 mi deadhead to pickup
Gross Pay (+ fuel surcharge) $5,188.74
Fuel (loaded miles) −$1,678.22
Fuel (deadhead to pickup) −$101.50
DEF −$79.47
Tolls (truck rate) −$47.30
Fixed costs (your truck, insurance, etc.) −$1,059.60
Food / per diem (5 days) −$250.00
NET PROFIT $1,972.65
$0.74
True $/Mile
38.0%
Profit Margin
2,649
Total Miles
✓ Profitable Load

From Load Board to Decision in Seconds

No spreadsheets. No guessing. Just punch in what the load board shows you.

1

Enter Load Details

Origin, destination, pay, miles, deadhead. Takes 15 seconds — it's what's already on the load board.

2

We Calculate Real Costs

TruckIt pulls current diesel prices along your route, calculates truck tolls for that corridor, and layers in your personal fixed costs.

3

See Your Real Profit

Get a clear profit card showing every cost, your true net profit, real $/mile, and a profit-or-loss verdict. No surprises at the end of the trip.

4

Compare & Decide

Save multiple loads and compare them side-by-side. Pick the one that actually puts the most money in your pocket.

Everything You Need to Make Better Load Decisions

MVP

Route-Aware Fuel Pricing

Not a national average. We calculate fuel cost based on actual diesel prices in each state you'll drive through, weighted by miles in each state. CA prices for CA miles, TX prices for TX miles.

MVP

Real Truck Toll Calculation

Commercial truck toll rates for your specific corridor. Factors in axle count, weight class, and vehicle type. No more guessing what the PA Turnpike will cost your 5-axle rig.

MVP

Personal Cost Profile

Enter your actual fixed costs once: truck payment, insurance, registration, permits, ELD, everything. TruckIt amortizes them per mile so every load calculation reflects your real overhead.

MVP

Load Comparison

Save multiple loads and compare them side-by-side. Ranked by true net profit. Color-coded: green (profitable), yellow (marginal), red (loss). See the real winner at a glance.

MVP

Deadhead Factoring

Empty miles to the pickup aren't free. TruckIt calculates deadhead fuel costs and includes them in all per-mile numbers. The true cost of getting to the load.

MVP

Maintenance & Repair Log

Log repairs with date, cost, category, mileage, and optional receipt photo. Track your repair cost per mile over time. Know what your truck is really costing you.

Version 1

Trip History & Analytics

Track every load you've run. See profitability trends over time. Identify your best lanes, best seasons, and best brokers based on real data, not memory.

Version 1

Multi-Truck Profiles

Running 2+ trucks? Each gets its own cost profile, MPG, and maintenance history. Compare profitability across your fleet.

Version 1

IFTA Tax Estimation

Track miles and fuel by state automatically. Get IFTA quarterly estimates without a separate spreadsheet.

Nothing Else Puts It All Together

There are load boards, fuel apps, toll calculators, and accounting tools. But nothing that connects them into one profitability decision for a specific load. Here's how TruckIt stacks up:

Feature DAT One
$49–299/mo
123Loadboard OOIDA CPM Overdrive TruckIt
$9.99/mo
Route-specific fuel costs ✗ Static ✗ Manual ✓ Auto
Commercial truck toll calc ✓ Auto
Personal cost profile ✓ Manual
Side-by-side load comparison
Deadhead cost factoring ✓ Manual
Maintenance tracking
True net profit per load ✗ Estimate ✗ Avg only ✓ Manual ✓ Auto

Designed for the Cab, Not the Office

Fast input, clear output, mobile-first. Evaluate a load in under 30 seconds.

Quick Calculate

OriginFresno, CA
DestinationDallas, TX
Pay$5,188.74
Miles2,499
Deadhead150 mi
Fuel Surcharge$0.00
CALCULATE PROFIT

Compare Loads

● Fresno → Dallas$1,972
2,649 mi • $0.74/mi38% margin

● Cypress → Memphis$1,847
2,701 mi • $0.65/mi34% margin

● Stockton → Reno$724
2,241 mi • $0.34/mi20% margin

Sorted by Net Profit

My Truck

Truck2022 Peterbilt 579
MPG6.2
Miles/Month10,000

Monthly Fixed Costs
Truck Payment$2,100
Insurance$1,050
Registration$175
PM Reserve$350
ELD + Phone$135

Total/Month$3,885
Fixed $/Mile$0.39

From Prototype to App Store

We're building this in phases, starting with a working prototype you can test on real loads.

Phase 1 • Weeks 1–6

Working Prototype (PWA)

  • Core profit calculator with all cost breakdowns
  • Real diesel prices by state along your route
  • Truck toll calculation for your corridor
  • Personal cost profile setup
  • Side-by-side load comparison
  • Works on any phone — just open the link
Phase 2 • Weeks 7–10

Field Testing

  • You + associates test on real loads
  • Compare TruckIt projections vs. actual costs
  • Weekly feedback cycles and updates
  • Tune accuracy, fix pain points
  • Goal: trusted enough to guide real decisions
Phase 3 • Weeks 11–20

iOS App (Commercial v1)

  • Native iPhone app with full feature set
  • Maintenance tracking with receipt photos
  • Trip history and profitability trends
  • Multi-truck support
  • Truck-stop-level fuel pricing
  • Push notifications for maintenance reminders
Phase 4 • Week 21+

Launch & Growth

  • App Store launch (iOS first)
  • Android version
  • Canada route & fuel support
  • Load board API integrations (DAT, 123LB)
  • IFTA tax estimation
  • Fleet analytics for multi-truck owners

Pays for Itself by Avoiding One Bad Load

DAT charges $49–$299/month. Truckstop Pro is $149/month. TruckIt solves the profitability problem at a fraction of the cost.

Free
$0
forever
  • 3 load calculations per day
  • Basic cost profile
  • Route-aware fuel pricing
  • Truck toll calculation
Fleet
$14.99
per truck / month
  • Everything in Pro
  • Multi-truck profiles
  • Fleet-wide analytics
  • CSV export

How the Data Flows

Built on modern, reliable infrastructure. Here's what happens when you hit "Calculate Profit":

You enter origin, destination, pay, miles from the load board
🌐
We convert cities to coordinates and calculate the driving route
Route broken into state segments → current diesel price pulled for each state from EIA data (updated weekly)
💰
Toll API calculates commercial truck tolls for the corridor (axle count, weight class, vehicle type)
🛠
Your personal cost profile applied: fixed costs amortized per mile, DEF, food budget
Profit Card — every cost itemized, true net profit, real $/mile, profit-or-loss verdict

Fuel Data

EIA API v2 — U.S. Energy Information Administration provides weekly state-level diesel averages. Free, reliable, government data. MVP uses state averages; v1 upgrades to truck-stop-level pricing.

Routing + Tolls

TollGuru API — Commercial truck routing with toll calculation. Supports 5-axle, 80,000 lb, 13'6" Class 8 profiles. Covers all US toll roads, turnpikes, and bridges.

Platform

Progressive Web App — Works on any phone with a browser. Install to your home screen, works like a native app. No App Store needed for testing. v1 upgrades to native iOS.

Ready to Build This?

The Working Prototype Is Coming.

We'll have a testable version ready for you and your guys to try on real loads. Feedback drives everything we build next.